These days, OTT services are receiving a lot of love from users.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT refers to services that deliver various types of content through the internet.
Netflix, Watcha, and TVING are 대표 examples.
Unlike traditional cable TV, users can choose what they want to watch at any time.
Multiple reasons explain the rapid growth of OTT services.
First, users can access many genres in one place, giving them more options.
Users can pick movies, dramas, or shows according to their interests.
Another benefit is its lower cost compared to classic TV services.
Being able to stream anywhere using mobile devices is also attractive.
However, as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Free platforms supported by ads let people watch without cost.
It is appealing to people sensitive to expenses.
Recently, FAST services have gained attention as an example of ad-based streaming.
An example is KT’s “Gi Live,” which more info attracted many users.
FAST is expected to become a new revenue model while the paid TV market stagnates.
The biggest advantage of free streaming is that there is no cost burden.
Another plus is the wide range of available programs.
However, users must watch advertisements, which can be inconvenient.
In addition, the quality can be inferior to premium platforms.
In the future, both OTT and free streaming services will continue to evolve.
Free models could gain stronger popularity.
Cost-free entertainment remains attractive to users.
Finally, balancing high-quality OTT content with free service accessibility is important.
Blending both models offers better choices to viewers.
I look forward to seeing how the streaming industry develops in the future.